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Months after earning the opportunity during Walmart’s prestigious and competitive “Open Call” event, Fire Department Coffee, the Official Coffee of the NHRA, has debuted its popular roasts at Walmart stores nationwide. Fire Department Coffee is riding high on the NHRA track as well with Antron Brown, who won Top Fuel recently at the Summit Racing Equipment NHRA Nationals.

The veteran-owned company, founded in 2016, has experienced significant recent growth. Now, its products will be available to customers at more than 2,300 Walmart stores, representing nearly half of all Walmart stores in the United States.

The first roasts available in Walmart stores will be FDC’s Original Medium Roast, Skull-Crushing Espresso, Shellback Espresso, and Black Cherry Bourbon Infused Coffee. Original Medium Roast, Skull-Crushing Espresso and Shellback Espresso will also be available in single-serve coffee pods.

Meeting the demand of supplying Walmart stores has allowed Fire Dept. Coffee to increase its workforce at its roasting, packaging, and shipping facilities in Rockford, Ill. That outcome was a primary goal of Walmart’s Open Call event, held in the fall as part of its “Investing in American Jobs” initiative. More than 13,000 applications were received for the Open Call event. Roughly 1,000 were invited to Bentonville to pitch their product and convince Walmart they have what it takes to succeed on their shelves. More than 180 pitches, including Fire Dept. Coffee, received the Golden Ticket and the opportunity to be featured in Walmart stores.
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