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Simpson Performance Products, a trusted name when it comes to safety in motorsports, has been named the title sponsor of the NHRA Safety Safari as part of a multiyear partnership that begins with the 2024 NHRA Mission Foods Drag Racing Series season.

Simpson Performance Products was previously the presenting sponsor for NHRA’s first responders. The Simpson NHRA Safety Safari is the first full-time team devoted to safety in North American motorsports and has been a staple at events for more than 60 years. The Simpson NHRA Safety Safari staff, which includes a group of 40-plus people at each NHRA national event, perform some of the toughest and most important jobs at each NHRA national event and quickly respond to any on-track emergency. They also help provide a competition-ready track at every stop on the NHRA circuit.

For more than six decades, Simpson Performance Products has also been a premier name in motorsports with a dedicated safety history. Simpson has provided helmets, head and neck restraints, harnesses, racing suits, gloves, shoes, and more to provide a extensive level of protection to racers.

“We are extremely proud to continue this partnership and become the title sponsor of the iconic NHRA Safety Safari,” said Jason Bruce, Holley Performance Products Vice President of Sales. “Simpson has been at the forefront of racing safety innovation for more than 60 years, and it’s important for this safety message to extend to the amazing NHRA first responders. The Safety Safari team are the first ones to jump in to help a racer, and it means a great deal to Simpson that all of these brave men and women are fully protected using our equipment to help ensure the safety of everyone racing.”

As part of the multiyear title partnership, Simpson branding will be featured across the Simpson NHRA Safety Safari fleet, including multiple dually trucks and big rig tractors. The Safety Safari staff at each NHRA Mission Foods Drag Racing Series event will also be outfitted in Simpson safety gear, including fire jackets, fire pants, helmets, gloves, and boots.

At every NHRA national event, the Simpson NHRA Safety Safari will be honored before the opening round of eliminations on Sunday as part of NHRA’s Salute to First Responders. The Simpson NHRA Safety Safari is part of the team of first responders to incidents, along with other emergency and medical responders.

“We’re excited to have a partner like Simpson Performance Products that is rooted in safety and knows the importance of the NHRA Safety Safari team,” said Brad Gerber NHRA Vice President and Chief Development Officer Brad Gerber. “The Simpson NHRA Safety Safari is such a vital part of our events, and they put in an incredible amount of work to keep our drivers and race teams safe.”